Private, tailor-made travel in China

See the real China.
We’ll handle the rest.

We design private journeys through China for European travellers who want depth without friction — the language, the payments, the trains, the reservations, quietly taken care of, so the country itself can take centre stage.

Three ways in

Journeys we design

Every trip is built from scratch around your dates, pace and interests. These three lines are where our local knowledge runs deepest.

10 days · from €3,800 pp, two travelling

Classic China

Beijing, Xi’an and Shanghai at a human pace — the Great Wall at dawn, hutong courtyards, the Terracotta Army, and the Bund by night. For first-time visitors who want the icons without the conveyor belt.

View the sample itinerary

8 days · from €2,900 pp, four travelling

Chengdu & Sichuan

Tea houses, Sichuan kitchens, giant pandas at feeding time and the engineering marvel of Dujiangyan — an unhurried journey into China’s most liveable region, built for food lovers and slow travellers.

View the sample itinerary

6 days · from €6,000 pp, six participants

Tech & Business China

For founders, investors and the professionally curious: AI, EVs, robotics and e-commerce on the ground in Shanghai, Hangzhou, Shenzhen and Beijing — company visits by day, culture and kitchens by night.

View the sample programme

Why now

China just became much easier.
The experience didn’t.

Entry formalities, payments and trains have never been simpler for European visitors. What hasn’t changed: the country is vast, its systems are local, and the gap between “possible” and “effortless” is exactly where we work.

Visa-free, up to 30 days Unilateral visa-free entry now covers most of Western Europe — tourism, business and family visits. The policy runs through the end of 2026 and has been extended before.
Over 45,000 km of high-speed rail The world’s largest network, and still the most rewarding way to cross it — booked, seated and station-navigated for you.
Mobile payments, unlocked Alipay and WeChat Pay now accept international cards. We set everything up with you before you land — and carry a cash backup plan anyway.

The way we work

Designed around you,
handled end to end

No fixed departures, no groups, no scripts. One travel designer and one local operations team, from the first call to the flight home.

  1. Conversation first

    A 30-minute call about who you are and how you like to travel — not a form, a person.

  2. A first draft within days

    Day-by-day route, hotels by name where possible, and a transparent price. We refine together until it fits.

  3. Everything reserved, everything confirmed

    Guides, drivers, trains, tables, tickets — locked in before you leave home, in writing.

  4. Someone on the ground, always

    Your guide in each city, our operations team behind them, and a 24/7 English-speaking line while you travel.

Plain promises

What we don’t do

  • No shopping detours. No commission stops at jade factories, silk showrooms or “tea ceremonies”. Ever — and it’s in our contracts.
  • No groups. Every departure is private. If our sample itinerary doesn’t fit, we change the itinerary, not you.
  • No script-reader guides. Our guides are hosts and translators of culture, paid properly — guests tip if they want to, never because they must.

What you can expect

  • Restaurants locals actually use. Your guide orders with you — dietary needs sorted quietly in advance.
  • Realistic pacing. One great thing in the morning, one in the afternoon. Room to breathe, and time to wander.
  • Honest advice on the boring things. Payments, connectivity, medical care, insurance — written down before you travel, not discovered after.

Questions, answered

The practical side

Do Europeans need a visa for China right now?
Most Western European passports (UK, Germany, France, Italy, Spain, Netherlands, Switzerland, the Nordics and others) currently enjoy unilateral visa-free entry for stays up to 30 days, for tourism or business. We reconfirm the rules for your nationality and itinerary before booking, as policies are reviewed periodically.
How do payments work? I’ve heard China is cashless.
Almost everything is paid by phone. We walk you through Alipay/WeChat Pay setup with your international card before departure, test it together on arrival, and keep a card-and-cash fallback for smaller vendors. A till you can’t pay at stays a hypothetical.
What about internet access and my usual apps?
Google, WhatsApp and many Western services are restricted in mainland China. We brief you on the workable options (eSIM plans, roaming and approved VPN solutions), and make sure you can reach family and colleagues from day one.
Is China safe for travellers?
Day-to-day safety in Chinese cities is excellent by international standards — violent crime against visitors is rare. The real risks are practical: traffic, big distances, language. That is precisely what a guide, a driver and a 24/7 line are for.
What does a private journey cost?
As a guide: Classic China (10 days) from €3,800 per person; Chengdu & Sichuan (8 days) from €2,900; Tech & Business programmes from €6,000. Prices exclude international flights and scale down with more travellers. Every quote is itemised, in euros, with no hidden extras.
What if our plans change after booking?
Life happens — especially when booking months ahead. Your deposit stays transferable once, within 12 months, up to 45 days before arrival, and our cancellation ladder is in writing before you pay anything. We’d rather keep your trip alive next spring than keep your money and lose your trust.

China, plainly

The practical guides, free and honest

Written on the ground, dated, re-checked when rules change. The awkward parts included — because trust starts before the first email.

All guides, including internet, first-timer routes and our emergency protocols

Start the conversation

Tell us when. We’ll take it from there.

Write to us with your dates, who’s travelling and what you’re curious about — or simply ask for a free 30-minute sanity call first. You’ll hear back from a person within one working day.