Privacy: we collect very little,
here is all of it.

This site exists to have conversations with travellers and trade partners. It collects the minimum needed for that, and nothing else. The whole policy fits on one page because the practice deserves to.

What we collect

Enquiry forms. If you write to us through a traveller, trade or Partner Trip form, we store the fields you typed (such as name, agency, email and message), plus your IP address and browser string — kept for spam control. The data lives in a Cloudflare D1 database and a notification is sent to our working inbox. We also keep a private enquiry progress record, including a coarse source category, the content context leading to the form, your optional answer about how you found us, and staff-confirmed planning status. This record does not copy your contact details or message.

Email. If you email hello@privatechinajourneys.com, we have whatever you sent us, in our mailbox.

Website analytics. We measure two things, both anonymously. Cloudflare Web Analytics is cookieless, collects no personal data and counts page views, not people. Our own engagement counter is even more austere by design: for each page view it stores only a running total per day × page × country × device class — views, summed dwell time and the count of very short visits. It also counts, in the same aggregate-only way, how far a page was scrolled (a coarse 25/50/75/100% band) and anonymous counts of button clicks that lead within the site (no link destination outside our own pages is ever recorded). It also counts whether an enquiry form or planning example appeared on screen, form interaction and submission attempts, and broad validation-error categories. These counters never contain field values. A submission attempt is not counted as a received enquiry; the form service separately records aggregate storage and notification outcomes. It stores no IP address, no browser string, no session identifier and no cookie, so the numbers can never be traced back to a person or stitched into a journey across pages; the aggregation happens at the moment of writing. To understand enquiry sources, the page classifies referring domains or recognised campaign tags into fixed categories such as search, AI, social and unknown. Only these coarse categories travel in internal links and the form; complete referring URLs and arbitrary campaign values are not saved. We use the counters to learn which pages are visited and how long they remain open — aggregated statistics only (legal basis: legitimate interest, GDPR Art. 6(1)(f); aggregates retained up to 13 months then pruned). If your browser sends Do Not Track or Global Privacy Control, our counter does not run at all, and automatic source classification is disabled. An optional source answer you choose to submit remains part of your enquiry. This site sets no cookies and uses no advertising or social-media trackers.

What we do with it

Answer your enquiry, prepare a trip proposal if you ask for one, and keep a record of the conversation. We do not run newsletters you didn't ask for, we do not sell or share your data with marketers, and we do not feed it to advertising networks. When a trip proceeds, licensed local partners in China receive the details needed to deliver your booking — and only those.

Your rights (GDPR)

You may ask us at any time to show you what we hold, correct it, or delete it. One email to hello@privatechinajourneys.com with the subject "privacy request" is enough — we act within 30 days, usually much faster. If you believe we've mishandled your data, you may also complain to your national data-protection authority.

Data hosting

The site is served from Cloudflare Pages and our form handler runs on Cloudflare in EU-adjacent infrastructure. Email is processed by our mail provider. Form records are kept while a conversation is live and pruned within 24 months.